bake - December 2017 - PAN - 14
Servicio al Cliente
Excepcional
Los expertos en ventas minoristas coinciden en
que la clave para proporcionar un servicio al cliente
excepcional comienza por comprender las necesidades
y los deseos de los clientes. El primer paso para el éxito
implica crear una experiencia positiva para el cliente
en todos los aspectos de su panadería.
La experiencia a menudo se pasa por alto y, a
veces, se malinterpreta. ¿Qué experiencia tienen sus
clientes cuando compran en su negocio? ¿Es positiva
y, de no ser así, por qué? ¿Cuáles son las variables que
pueden en conjunto brindar una experiencia positiva
sobresaliente?
Los productos de alta calidad son los mas
importante, por supuesto, pero las panaderías en el
mercado de Denver también reconocen la importancia
de presentar un sitio limpio, bien iluminado y
organizado que permita a los clientes encontrar
rápidamente los productos frescos de panadería que
desean comprar.
José Herrera, propietario de Panadería El Paisa
en Denver, construyó sus propias vitrinas que son a
14
DICIEMBRE 17
|
PANADERIA
la vez elegantes y organizadas, lo que le permite a
la gente que pasa por el exterior de la panadería ver
los atractivos panes y pasteles adentro. Su panadería
se encuentra en una zona de alto tráfico con muchas
residencias cerca, de manera que las personas que
entran sin previa experiencia es extremadamente
importante para su éxito.
Herrera también ha notado que los clientes están
cada vez más interesados en los alimentos portátiles
que pueden comprar y comer mientras están fuera de
la panadería. En el mostrador de ventas del frente, El
Paisa tiene una exhibición con un domo transparente
llena de españolitos, la palabra que Herrera se inventó
para describir los bolillos frescos rellenos de jamón y
queso o queso y jalapeño. "La gente siempre quiere
probar uno porque realmente les gusta el nombre,"
dice. "Y son deliciosos."
En La Dispensa Latina Carnicería en Denver, los
propietarios Iván y Vianey González han invertido
en un nueva vitrina de pan para exhibir sus casi 100
tipos de panes dulces, donas y otros productos frescos.
bake - December 2017
Table of Contents for the Digital Edition of bake - December 2017
bake - December 2017
Editor's Note - The Branding Issue: Sustainability
Contents
Management - Be a Great Boss
New Product Success Stories - Cookie Donut
Technical Corner - Baking with Almond Flour
Practical Marketing - SoCal Surprises
Equipment Innovations - Accuracy Matters
The Sustainable Bakery
Nutritious & Delicious
Why cake donuts are flourishing
Cakes - Color on Cake
Sweet Goods - Ethnic Flavors
Breads - For Love of Bread
Pastries - The Savory Side of Pie
Foodservice - Same-day delivery
Beverages - The Coffee Space is Hot
Product Showcase
Classifieds
Ad Index
Formulation of the Month - Mini Madeleines
BakeMark's Panaderia - December 2017
INTRODUCCIÓN - Servicio al Cliente Excepcional
INTRODUCTORY LETTER - Exceptional Customer Service
PAN Y HORNEO - Panes de Temporada
PASTELES Y DECORACIONES - Inspirando los Diseños de Pastel
Servicio al Cliente Excepcional
PERFILES - La Despensa Latina Carnicería
Anastasia’s Desserts
Pasteles Cisne Cakes & Pastries
Panadería El Paisa
Panadería Contreras
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREADS AND BAKING - Seasonal Breads
CAKES AND DECORATING - Inspiring Cake Designs
Exceptional Customer Service
PROFILES - La Despensa Latina Carnicería
Anastasia’s Desserts
Pasteles Cisne Cakes & Pastries
Panadería El Paisa
Panadería Contreras
FEATURED RECIPES
FEATURED PRODUCTS
bake - December 2017 - bake - December 2017
bake - December 2017 - bake - December 2017
bake - December 2017 - 2
bake - December 2017 - Editor's Note - The Branding Issue: Sustainability
bake - December 2017 - 4
bake - December 2017 - Contents
bake - December 2017 - Management - Be a Great Boss
bake - December 2017 - 7
bake - December 2017 - New Product Success Stories - Cookie Donut
bake - December 2017 - 9
bake - December 2017 - Technical Corner - Baking with Almond Flour
bake - December 2017 - 11
bake - December 2017 - Practical Marketing - SoCal Surprises
bake - December 2017 - 13
bake - December 2017 - Equipment Innovations - Accuracy Matters
bake - December 2017 - 15
bake - December 2017 - The Sustainable Bakery
bake - December 2017 - 17
bake - December 2017 - 18
bake - December 2017 - 19
bake - December 2017 - 20
bake - December 2017 - 21
bake - December 2017 - 22
bake - December 2017 - 23
bake - December 2017 - Nutritious & Delicious
bake - December 2017 - 25
bake - December 2017 - 26
bake - December 2017 - 27
bake - December 2017 - Why cake donuts are flourishing
bake - December 2017 - 29
bake - December 2017 - 30
bake - December 2017 - 31
bake - December 2017 - 32
bake - December 2017 - 33
bake - December 2017 - Cakes - Color on Cake
bake - December 2017 - 35
bake - December 2017 - Sweet Goods - Ethnic Flavors
bake - December 2017 - 37
bake - December 2017 - Breads - For Love of Bread
bake - December 2017 - 39
bake - December 2017 - Pastries - The Savory Side of Pie
bake - December 2017 - 41
bake - December 2017 - Foodservice - Same-day delivery
bake - December 2017 - 43
bake - December 2017 - Beverages - The Coffee Space is Hot
bake - December 2017 - Product Showcase
bake - December 2017 - 46
bake - December 2017 - Classifieds
bake - December 2017 - 48
bake - December 2017 - Ad Index
bake - December 2017 - Formulation of the Month - Mini Madeleines
bake - December 2017 - 51
bake - December 2017 - 52
bake - December 2017 - 53
bake - December 2017 - 54
bake - December 2017 - BakeMark's Panaderia - December 2017
bake - December 2017 - PAN - 2
bake - December 2017 - INTRODUCCIÓN - Servicio al Cliente Excepcional
bake - December 2017 - INTRODUCTORY LETTER - Exceptional Customer Service
bake - December 2017 - PAN - 5
bake - December 2017 - PAN Y HORNEO - Panes de Temporada
bake - December 2017 - PAN - 7
bake - December 2017 - PAN - 8
bake - December 2017 - PAN - 9
bake - December 2017 - PASTELES Y DECORACIONES - Inspirando los Diseños de Pastel
bake - December 2017 - PAN - 11
bake - December 2017 - PAN - 12
bake - December 2017 - PAN - 13
bake - December 2017 - Servicio al Cliente Excepcional
bake - December 2017 - PAN - 15
bake - December 2017 - PAN - 16
bake - December 2017 - PAN - 17
bake - December 2017 - PERFILES - La Despensa Latina Carnicería
bake - December 2017 - PAN - 19
bake - December 2017 - PAN - 20
bake - December 2017 - Anastasia’s Desserts
bake - December 2017 - PAN - 22
bake - December 2017 - PAN - 23
bake - December 2017 - Pasteles Cisne Cakes & Pastries
bake - December 2017 - PAN - 25
bake - December 2017 - Panadería El Paisa
bake - December 2017 - PAN - 27
bake - December 2017 - PAN - 28
bake - December 2017 - PAN - 29
bake - December 2017 - Panadería Contreras
bake - December 2017 - PAN - 31
bake - December 2017 - RECETAS DESTACADAS
bake - December 2017 - PRODUCTOS DESTACADOS
bake - December 2017 - BREADS AND BAKING - Seasonal Breads
bake - December 2017 - PAN - 35
bake - December 2017 - CAKES AND DECORATING - Inspiring Cake Designs
bake - December 2017 - PAN - 37
bake - December 2017 - Exceptional Customer Service
bake - December 2017 - PAN - 39
bake - December 2017 - PROFILES - La Despensa Latina Carnicería
bake - December 2017 - PAN - 41
bake - December 2017 - Anastasia’s Desserts
bake - December 2017 - PAN - 43
bake - December 2017 - Pasteles Cisne Cakes & Pastries
bake - December 2017 - PAN - 45
bake - December 2017 - Panadería El Paisa
bake - December 2017 - PAN - 47
bake - December 2017 - Panadería Contreras
bake - December 2017 - PAN - 49
bake - December 2017 - FEATURED RECIPES
bake - December 2017 - FEATURED PRODUCTS
bake - December 2017 - PAN - 52
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